Lone Cone Toffee – Not Just For Christmas!!!
Happy New Year Everyone. Last year was quite an amazing year for us here at Lone Cone Toffee. We found our permanent home at last by establishing Dolce Paradiso Bakery in Indian Trail, NC. When we aren’t cooking toffee, we are baking fabulous pastries.
Sales of Lone Cone Toffee this past holiday season were down a bit from last year but profits were up. It’s remarkable what a difference having an efficient operation will have on your bottom line. My marketing efforts this season were greatly curtailed due to the time required to get Dolce Paradiso Bakery up and running. This year I plan to devote the resources required to remedy that. My current goal is to get Lone Cone Toffee into the mouths of as many of the visitors coming to Charlotte for the Democratic National Convention in September as is possible. If you have any connections to anyone who could help to make this happen, I would very much like your help in getting connected with them.
Sometimes I am asked why I continue to make Lone Cone Toffee year after year when it has yet to be as profitable as I know it has the potential to be and far beyond when most rational people would have thrown in the towel. Besides the fact that I am a Capricorn and really can’t help it, there is this; I was recently forwarded an email sent to one of my regular customers from someone to whom he sent Lone Cone Toffee this year.
“If no one has ever told you, your horns are growing out of you head, and you are the Satan of giving. That TOFFEE you sent us is about the best tasting dang thing I have EVER put in my mouth. The more you eat, the more you want. I will be driving down the road and all I think about is getting back to the house to have some of that darn toffee. If the Good Lord wants the wicked to march off a mile high cliff, all it would take is a pole, a string and a piece of this toffee hanging about 10 feet out.There is no doubt, this is the best tasting candy I can remember ever eating.”
That’s the reason. I also had a woman drive two hours each way solely for the purpose of making sure she had Lone Cone Toffee in hand for an immediate gift she needed. How do you stop something that provokes that reaction from people? I still have faith that Lone Cone Toffee will one day be a household name. I admit that it is taking a lot longer than I anticipated but we’re getting there.
HAPPY VALENTINE’S DAY!
The next great reason to buy Lone Cone Toffee is right around the corner. As you can see, we are packaging the toffee for Valentine’s Day. So give something different this year. There just isn’t anyone who wouldn’t love to receive a gift of Lone Cone Toffee. Remember, it’s not just for Christmas.





